What exactly is product design trend from Phyllis Lucius's blog

For another way of putting it, what exactly is PRODUCT PACKAGING DESIGN and how does it work? Product packaging design is the process of conceptualizing, designing, and manufacturing packaging for goods.  It is also known as packaging design.  chocolate packaging box design is another term for this type of work.  Designing packaging is another term used to describe this type of work.  A great deal of thought and consideration goes into the design of product packaging packages, and this is reflected in the process of creating them.  In practice, this is a reasonable approach because product packaging must achieve a variety of goals, some of which are in direct conflict with one another, and this is a reasonable approach.  In recent years, brands have become increasingly aware of the importance of packaging, which has resulted in an increase in consumer and media interest in packaging design as a result of this increased awareness.

Therefore, defining what excellent packaging design looks like in practice is difficult at the present time.  An examination of some of the most successful packaging design examples available today, as well as an examination of the factors that contributed to their success, will be included in this guide as a section.  As you embark on your own packaging projects in the future, I hope that this will serve as a source of inspiration for you.

What exactly is the significance of packaging design when it comes to business? What purpose does the packaging serve, and how does it accomplish this?

Consumers are more likely to share a picture of packaging on social media if it is visually appealing, according to a recent study, and 72% of American consumers believe that packaging design influences their purchasing decision (source: Nielsen).  It is the findings of this study that have played a significant role in achieving this level of dedication.  Additional research found that 81% of consumers tried something new because the packaging caught their attention, and 63% of consumers purchased a product again because the packaging caught their attention (see chart).

In contrast, the importance of packaging design to consumers should not be understated: packaging is frequently the first aspect of a product that a customer comes into contact with during their shopping journey, so it should not be taken for granted.  Business leaders are beginning to understand the significance of packaging in terms making a statement, communicating the brand's story, and attracting the attention of potential customers.  Seven packaging trends that we expect to continue in 2021 will be discussed in detail in the following section, as well as a few brands that are setting the bar high in terms of package design inspiration for those in need of some ideas.

More information on how to incorporate recyclability into the design of retail packaging will be provided further down this page.

Customers are concerned about the environment, and this will continue to be the case in the future (for additional information on sustainable packaging, see our recent blog post on the subject).  To address the issue, businesses are employing a variety of strategies, with recycling being one of them.  A packaging material's recyclability or reusability is defined as the ability of the material to be recovered and reused for other purposes after it has been used for one purpose.  According to a recent study by McKinsey & Company, paperboard packaging is recycled at an average rate of 80% in Europe on a per capita basis.  Plastic recycling rates in Europe are significantly higher than plastic recycling rates in the United States, which are 28%.  This indicates that there has been a significant increase in the rate of plastic recycling in Europe.  When compared to Europe, the United States has a 40% plastic recycling rate that is significantly lower than the European Union's 40% plastic recycling rate.  However, even though paperboard is a common and recyclable material, it has the potential to be an integral component of truly remarkable and innovative packaging design.  As an example of how this can be accomplished, the Frugal Bottle, a wine bottle made entirely of 94% recycled paperboard, serves as an excellent example of what is possible.  It immediately distinguishes itself from other bottles because, for starters, it weighs significantly less than alternatives (which helps to conserve fuel while also lowering emissions during transportation).  In the words of the manufacturer, recycled paperboard can be recycled numerous times and has a carbon footprint that is up to six times lower than that of a glass bottle, thereby contributing to the preservation of the environment by lowering greenhouse gas emissions.

With the introduction of their own forthcoming, highly recyclable paper offering, the popular scotch brand Johnnie Walker has announced plans to use paper bottles, and Coca-Cola has recently released a prototype of its first ever paper bottle, in a similar vein to the aforementioned announcement.  Their pleasing appearance and texture are not diminished by the fact that they are made from recyclable materials.  Signature fonts, an upscale yet understated aesthetic, and an iconic logo are just a few of the design elements that distinguish Johnnie Walker's recyclable bottle from its glass counterpart.  Fans of the brand will recognize these elements immediately.  The principle of recyclability is applicable across many industries and in all types of consumer packaged goods (CPGs) or packaging, including food Custom Chocolate Boxes, despite the fact that there are several examples of recyclable liquor bottle design (such as Coke's prototype and Johnnie Walker's paper bottle) that are currently available.

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If you prefer something more straightforward, think about communicating what's on the inside in a thoughtful manner.  Despite the fact that it is perhaps a little too traditional to be considered a trend, this strategy is nonetheless effective.  Customers can be instilled with a sense of transparency and honesty through such straightforward branding, laying the groundwork for the development of long-lasting customer relationships.  When it comes to wellness products and other goods, the use of an aesthetic that emphasizes simplicity and the purity of ingredients may be beneficial.  A good example of this is the prevalence of clean, clutter-free package designs on store shelves, demonstrating that less can be more in certain situations by demonstrating that less can be more.

Simply because a design is straightforward does not imply that it is uninteresting in any way.  The majority of minimalist packaging designs, rather than detracting from the overall simplicity of the design, provide numerous opportunities for customers to be enticed to purchase the product.  Illustrations of this include Canyon's artisan coffee bag designs, which are all created entirely by hand and are definitely worth mentioning.  The packaging, which is made up of a brown paper coffee bag, a white label, and sans serif black text, is relatively simple to put together and takes only a few minutes.  However, the addition of the gold foil line breathes life into what would otherwise be a drab design. . The botanical tea package design by Juniper Ridge is set against a white background and embellished with simple watercolor images printed in environmentally friendly inks on the packaging.  In addition to the packaging, which features simple watercolor images printed in environmentally friendly inks, the products themselves are designed in a similar manner.

Mast's chocolate packaging is a new example of visually appealing design that can be found in stores right now.  For this organic chocolate company, which uses only ingredients that have been sourced ethically, consistency is the key to creating environmentally friendly packaging for their products.  The artist used hand-mixed pigments to decorate the front of the packaging, which was decorated using block printing techniques.  The back of the packaging was also decorated using hand-mixed pigments.  As a result, the artist employs a combination of paper and ink to draw attention to the abstract and tactile qualities of the work, while keeping the typography understated and unassuming, resulting in a piece that is both beautiful and disturbing in its final result.  A nod to their partnership with The Metropolitan Museum of Art is made possible by the variety box, which arranges the bars like books in a bookcase and suggests more high-minded and guilt-free pursuits such as literature or fine art through the use of the bars.  In the case of their partnership with The Metropolitan Museum of Art, the variety box also serves as a nod to their relationship with the museum.