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Growth hacking is a technique wherein an SEO professional or
SEO agency uses “traditional” digital marketing strategies and use them in a
unique way to entice and attract an audience for a brand. Constantly new ideas
are tested to chalk out what works best for your business, always with a growth
mindset.
Growth Hacking and digital marketing goals of business
function simultaneously for the growth of the business. With the use of Growth
hacking and SEO agency puts to use all digital marketing strategies in a
different way, specifically designed to build or expand your customer base.
In order to try and implement growth hacking to boost the
digital marketing strategy of a business, you do not master it but need best
digital marketing agency on board who have all the strategies on tips The best
way to start is with having a professional SEO agency on board and ask yourself
a few questions such as Where is my audience online? What does my audience
value?
The answer to these questions is what will help you innovate
and design strategies for you to use growth hacking SEO to give a boost to your
digital marketing strategy.
While brainstorming over a growth hacking strategy, a
USP(unique selling point) or a unique product could go a long way in drawing
the audience attention. Keep the viral in mind all the mind while working on
the idea and you will be able to achieve desired results and catch up quickly
with your audience.
Below are some examples to understand how different brands
used growth hacking SEO to boost their digital marketing.
An example of an exemplary use of Growth hacking technology
is by the musical cum movie Hamilton. The brain behind this ingenious idea was
the director Lin-Manuel Miranda whose previous performance at the white house
generated the popularity the musical needed and rest of the work was done
popular ticket lottery system which resulted in house full sales even before
the gates opened for Hamilton. That’s called growth hacking.
Another example of the effective use of Growth hacking SEO
techniques is by DropBox. A simple yet very highly effective technique under
Growth Hacking SEO Dropbox grew its users with a referral program i.e. current
users invite their friends to join the platform. The number of users increased
from only 100,000 to 4 million users in 1 year’s time period only and that was
some ingenious growth hacking.
It is not necessary to have a huge idea for Growth Hacking
SEO to be effective but should be noticeable enough to attract new customers.
Just like Hamilton and Dropbox, you can utilize existing resources and use them
in creative ways. You don’t need to reinvent the wheel but use it differently
to suit best for your needs.
Use of growth hacking techniques and success owing to it
should not allow you to abandon all other digital marketing strategies. Even in
“traditional” digital marketing strategies, it is not assured that everything
you try will work. But, some of the tried and tested digital marketing techniques
such as SEO, content marketing, pay-per-click, and more work all the time and
make an impressionable difference to and for your business. Our team at 88
gravity comprises of some of the best professionals of the industry making us
one of the best digital marketing agency in
Gurgaon. Do not wait any more, get in touch with us and give your business
the required boost.
Source URL: Growth
Hacking SEO And Digital Marketing
Every passing year brings new obstacles, hassles and
competition in website SEO ranking. To the first-timer, it can be a scary
world, filled with complicated jargon. Read on below to understand how exactly website
speed can impact your website SEO ranking in 2020.
The SEO ranking of your website depends upon many factors,
such as keywords, SEO backlinks and 200 other stuff. One of the factors that
have recently been announced is the speed of your website. At 88gravity, a
digital marketing agency in Gurgaon, our experts are constantly staying up to
date about the information released by Google.
What do we mean by “website speed?”
In the cut-throat race to get to the top, Google looks at
how fast your page loads when it pops up on the list of search engine results.
The faster a loading page, the higher the chance of it being ranked upwards. On
the other hand, slower loading pages will slide further down the list. Slow
loading causes page abandonment by customers. A majority of web users abandon a
website that doesn’t load in a few seconds. This is a major problem, but our
SEO company in Gurgaon has compiled the ins and outs that you need to know.
It seems like such a complicated thing, but it is actually
quite simple. Along with strong internet connectivity, there are tools you can
use to determine the true speed of your website. 88gravity’s team, one of the
best digital marketing agencies in Gurgaon recommends Google’s very own
Pagespeed Insights. This tool provides a detailed analysis by itself from your
URL. Also, it provides recommendations on how to improve speed.
Let’s assume your website is slow, hence low-ranked. You might
have a responsive website for a solid product and excellent customer service.
How can your website be ranked low purely based on speed? This is because
Google’s VP Marissa Mayer did an extensive experiment to find out that even a
delay of 2-3 seconds impacts to traffic and lead conversions.
Here are the following ways that you can increase the
loading speed of your website, courtesy of experts at 88gravity, an SEO company
in Gurgaon.
1. Optimize and Compress Images: Images with a large
size can take up a lot of speed for the loading of a website. Thus, to ensure
reduced loading time, you can use proper tools to compress an image. Proper
optimisation will not lead to a reduction in the quality of an image.
2. Adjust the Website Code: Web developers need to
keep in mind that overlapping code will increase the loading time. This
unnecessary code needs to be identified and removed.
3. Enable Caching – ‘Cache’ is website data stored in
a desktop or mobile that allows the site to be opened at a higher speed the
next time around.
4. Content Delivery Network – This tool identifies
the server closest to the end-user, hence the data can be fetched in the
fastest way. Hence, the end-user is connected to the nearest host server. If
the server is situated far off, it tends to decrease the loading time.
Another suggestion by our trusted digital marketing agency in Gurgaon –
88gravity : Check on both desktop and mobile websites!
Both platforms will give different perspectives on what your
website lacks. If you periodically keep in touch with the page speed
optimisation, your website should be good to go!
These tips from the leading SEO company
in Gurgaon, 88gravity, will leave your website screaming past the
competition!
Source URL: https://88gravity.com/how-website-speed-impacts-seo-ranking-in-2020/
New developments in machine learning and algorithms have
made advertisements more personalised than ever. Gone are the days of newspaper
and radio advertisements. Google has enabled businesses and brands with the
technology to target audiences that are specifically looking for their product.
Our experts at 88gravity, a leading Google Ads agency, shed their insight on
this enticing new feature.
The feature, Discover, was introduced by Google to provide a
new way of searching. Instead of the simple search bar that requires a specific
input, they introduced & Discover, which had three fundamental shifts in
search behaviour.
Firstly, users wouldn’t have to rely on the input of queries
to see results. Based on previous searches, the Discover feed would
automatically suggest similar things based on its machine learning algorithms.
Thus, Google successfully shifted from answers to the whole journey. A second
major feature was the introduction of visually appealing information, instead
of mere text from the search bar. Alongside, the toggle option of &
more/less was introduced, letting users remove/add content
that appeals to them using machine learning to further tailor the feed as per
tastes and specifications.
This amazing new platform is a boon for advertisers. It
provides a large, new pool of potential prospects for them to target.
Google Discovery ads are visual ads that appear in multiple
Google feed environments such as the Discover platform, home feed of Gmail and
YouTube. The advertisements are based on user activity on videos watched, map
searches, past site visitation, and app downloads. Google uses these same
inputs to conduct its In-Market audience targeting.
Google Discovery Ads have changed the focus for advertisers
from targeting searches/intent to an audience first method. The activity from
multiple platforms such as YouTube, Gmail and Discover are clubbed together to
find ads, which was previously done on social networks. Thus, targeting is done
by utilizing the behavioural buckets of information in their display campaigns.
88gravity is a foremost Google Ads agency
that caters to businesses in all niches. Our capable and skilled team of
digital marketers suggest using Google Discovery Ads for many reasons. We’ve
listed some of them down for you for the most hassle-free read.
When advertisers go to set up Discovery ads, they are faced
with many attractive options to pull in customers. It can be a combination of
images, logo, headlines, URL landing pages and description. From there, Google
will use machine learning to serve the best combinations of your input data to
your prospects. This process of automation not only gives you the best number
of prospects but saves a load of time. The algorithms are also designed to
increase the click-through rate (CTR) of your ad campaign. This opportunity by
Google Discovery Ads is advantageous to advertisers. Google’s algorithm
maintains the privacy standards, all while showing the most click-worthy ads that
are creative and messaging.
With different categories like Shopping, Display and more,
the advertiser can show appealing images that tell visual stories in their
advertisements. As a Google Ads agency, we can vouch for the efficiency of this
tactic. Customers are pulled in this interactive experience. With the help of
tangible images about product/service, the lead conversion ratio of prospects
is increased dramatically. Google takes the help of data to pull, engage and
convert the leads into customers for you. You have the option of adding images,
logos, up to five headlines and descriptions in the visual sphere.
Google has made one thing clear; the 800 million global
users of Discover will have access to Discovery ads. This untapped potential is
a piece of heaven for advertisers looking to expand their reach. This is
because Google has extended the advertising feature beyond Discover platform.
The Google Discovery ads are seen in Gmail’s social and promotions tabs and
YouTube’s mobile home feed. Imagine the possible pool of prospects that you’ll
be able to reach with this multi-channel targeting!
Read More: - Best SEO Services in Gurgaon
To run a Google Discovery Ad, you’ll need to create a Discovery
campaign. It’s no reason to fret, Google has made the layout pretty user
friendly. After selecting your campaign type – there is plenty of options – you
just need to add the creative inputs. The optimization and delivery across the
multiple channels are all taken care of by Google.
Doesn’t Google Discovery Ads look remarkable? The mere
opportunity that Google gives to advertisers worldwide to tell visual stories
to fuel brand awareness is phenomenal. Even after an ad is run, our experts at
Google ads agency, 88gravity, always recommend follow-ups. We measure the
performance of a campaign across device platforms. Based on the data, we make
minor tweaks to further optimize advertisements for maximum conversion results.
As the leading Google Ads agency, we are ready to kick off
this hyper-tailored campaign for your brand or business. Whether you’re
familiar with cross-platform advertising or a newbie, this is an 88gravity
promise – your goals will be accomplished.
Source URL: https://88gravity.com/what-is-google-discovery-ads-and-why-should-we-use/
Navigating
Google Ads campaigns can be a daunting task without proper guidance. Spending
hours on the platform every single day to grow your business isn’t an option.
Make no mistake, it is a highly efficient PPC platforms that can drive the most
efficient conversion in search network advertising. With the help of the right
Google Ads agency, your Google Ads campaign can be optimized to bring in
highest revenue and sales.
Our
team of experts have compiled an indispensable list of Google Ads strategies
and tricks that you can implement for the best return on investment. In the
paid search space, the content of text ads can make or break the success of the
advertisement. Here are 5 essential tips for optimizing your Google Ads
campaigns to the next level.
1.
Automated Bidding
The
Google platform offers a brilliant automation feature that can make the
management of an advertising campaign quite simple. With automated bidding, you
don’t need to figure out the right bids manually. Manual bidding coupled with
the high competition for advertising space can make the entire process very
trifling. With the help of this Google ads strategy of automated bidding, your lives
can become a lot easier and campaigns a lot more profitable.
At
an experienced Google Ads agency like 88gravity, we help you to increase
visibility in search results, clicks, conversions, and lead retention. Automated
bid strategies rely on machine learning technologies so they learn as they go.
They use the information from an existing bid’s performance to inform future
bids for better performance. Also, choosing the right bid strategy lets you
reach your goal faster. Whether your goal is to get a specific return on ad
spend (ROAS), decreasing cost per acquisition (CPA) or something else, the
right bidding strategy is essential. You can have a look into the variety of
Smart Bidding strategies available from Google Ads.
2.
Increase Negative Keyword Lists
A
good Google Ads agency will always recommend increasing the number of negative
keywords in advertisements. At least, our adroit experts at 88gravity do so. It
is estimated that Google processes over 6 million keywords every day. Implementing
a useful Google Ads strategy such as this can make you stand out. A tried and
tested method of cost reduction and steady improvement in results is using
negative keywords. By negative keywords, we mean the actual phrases that people
type in the Google search bar to make your advertisement appear. By continuously
monitoring and adding onto your negative keyword lists, these benefits can be
utilised. You can exclude keywords that aren’t a good match for your product or
service. This Google Ads strategy not only saves a ton of money, but also time.
3.
Create Tightly Themed Keyword Groups
Keywords
help your Google Ad appear in the most efficient way possible. Proper keyword
research from both public and private sources like web analytics should be done
so that the advertisement targets the most appropriate audience. From these, we
recommend creating groups based on the keywords that are currently driving the
most traffic and conversions. As a Google Ads agency, 88gravity experts have
verified this method because it helps to prioritize actions as you move
forward. Along with the groups, the keywords are also sorted according to the
theme, what actual words are typed in Google search bar. Another tip we suggest
is that while writing keywords, a good Google ads strategy is to keep it a
mixture of different types. Some can be phrases, broad terms and exact match
types. This way of thinking targets multiple search groups altogether.
4.
Pause Keywords with Poor Performance
There
can be any number of reasons why your advertisement is performing poorly,
despite using many Google Ads strategies. Your keywords could be irrelevant, or
you might be bidding too low or high. Whatever the reason may be, these keywords
with poor performance should be investigated. At 88gravity, a leading Google Ads agency, we
suggest our clients to let us look into all the reasons for poor performance
before killing a metric. We try to improve the landing page, or reduce broad keywords.
Ultimately if the cost stays high and overall sales are low, you may decide to
kill the keyword by pausing it, instead of deleting it. As an experienced
Google Ads agency, we recommend this path because after deletion, the overall
Quality Score of your advertisement can go low. You can always access the poor
keyword data for paused keywords but you can’t do so for removed ones. Hence, the more data you have, the better informed your decisions
can be. This Google Ads strategy of blanketing the poor performance keywords is
fantastic. It’s now more important than ever to never remove and always pause.
5.
Personalize Your Ad Extensions
While
simply displaying ads are great at showcasing your product and reaching people,
there are other Google Ads strategies that you can use. Our team at 88gravity,
a Google Ads agency
advocates the use of Ad extensions. These extensions are additional information
that can be included in your ads to draw people’s attention on those ads
further. With this Google Ads strategy, your business is bound to get increased
clicks on your ads and make them choose your business over your competitors.
You
can add call extensions that display a telephone number to call your business
directly from your ads without having to visit your landing page. Another
Google Ads strategy here is to add a review extension. These display review and
rating extensions that give your product/business a reputable backing. Lastly,
price extensions can also be added for an enticing discount offer to lure in
customers.
We
hope that these Google Ads strategies for optimizing your Ads campaign comes in
handy. As experts from a Google Ads agency, we guarantee that these tips will
improve the click-through rates of your next Ad campaign. Make sure to follow our
blog for other exciting and useful guides and blogs.
Source
URL: https://88gravity.com/google-ads-strategies-to-optimize-google-ads/
About 9, 14, 00, 000 results showed up when I searched for a
black leather jacket on google. In the age of the internet, sharing your
selling space online with others can be overwhelming. It is a race to be the
first in line in a world where consumers have hundreds of options to choose
from. That's where online marketing comes in and makes a difference. The idea
is simple, more visits to your website increase the chance of converting
potential leads to sales.
If you are trying to increase the traffic on your site, you
may have come across these terms, SEO and PPC. This article will help you
understand the basic differences between the two, for you to determine which
approach fits your business best.
SEO stands for 'search engine optimization', in simple
words, increasing your website's visibility in order to get more visits from
potential customers through natural or organic searches. This could be done in
a lot of ways, for example: improving keyword, cluster and voice searchability
or bettering website content, speed and interface etc. Whereas, PPC (Pay Per
Click) is a service where a fee is charged by the Search engine providers
(Google, Bing, etc), whenever anyone clicks on the ad that takes them to your
website.
Since my objective is to create a basic understanding, I
have divided my points into 3 major factors, cost, time and effort, and hope it
will help you choose the right way to marketize your business.
Cost - In any business, the money will always be one of the
most important factors that affect almost every decision you take. In the SEO
model, traffic is generated through clicks on organic or natural searches,
which are free. So, if SEO is done the right way it can bring your business in
front of target consumers without any expenditure. However, in the PPC model,
every click comes with a cost. Which means you need to optimize your ad
searches in a way that unwanted traffic is minimised and traffic of potential
leads to your website is maximised.
Time - You need to choose between quantity and quality. If
your goal is to increase traffic as fast as possible, then PPC may be a better
option. With the SEO approach traffic is more relevant than PPC, however, you
need to be really patient for it to give you the desired traffic volume for the
business. SEO is reliable, but, a long-term process. It takes time for you to
optimize your website and make your way to the top.
Effort - SEO is an ongoing process and you would need an
expert digital agency or a specialized team to constantly track and manage
change for consistency in the flow of traffic. However, in a PPC campaign, you
can rely on ads to give you continuous traffic with less intervention. PPC
gives you an advantage over SEO, as organic search results come after the ads.
In conclusion with the above information, I think we now
understand that there is no simple answer when we talk about the topic, SEO
Services VS PPC Services. One should consider all factors involved when
deciding which approach is better for your business growth. Which mode of
marketing would you choose to go with SEO or PPC or both?