With a fan base that is fervent that is passionate from Weiweismart's blog

More companies are getting involved in the NBA 2K League. Sponsors are increasingly attracted by the NBA 2K League. The 2K League reached 14 marketing partners this year, which is the nba 2k22 mt coins largest number ever recorded for an NBA 2K League season, which includes five new partnerships with GameStop, Jostens, SAP and Tissot as well as DoorDash as the presenter sponsor of the NBA 2K League Playoffs and Finals.

With a fan base that is fervent that is passionate about sports, it's a pretty good commercial proposition. Donohue says that the fan base is so passionate that brands can attach themselves to the sport. "Our average user plays video games for 30 hours a week. This is a passionate fan base."

Indeed Donohue puts the NBA 2K League's growth in partners on the combination of companies who recognize the growing demand for esports and the rapid growth in the interest of fans. "I believe that that was what was already happening and the rise in fan engagement is just putting fuel on the fire. It was due to the fact that every brand we spoke to about partnerships realized they needed to be involved in esports and are just trying to figure this out.

But, businesses must be aware of the risks involved in entering a new field like Esports. This was once referred to by Andre Iguodala, a former Golden State Warrior who is now a well-known tech entrepreneur as well as a former Golden State Warrior. For the NBA it was a risk worth taking. Donohue declares, "It's in 2K's DNA to be innovative." He also explains that NBA owners "realize the future , and this will continue to grow." Also, I think there was more danger in not doing it and then actually doing it."

There are fears that esports may be fringe ideas, engaging players who are hardcore but with only a limited commercial appeal were proven to be false. Forbes revealed last year that the esports industry worldwide was forecast to surpass $1.1bn by 2019.

"Even during the last three years, and our three seasons, the conversations I have now are different from how they were prior to when the league began because it's becoming more of normal, and it's not that unusual;" Donohue emphasizes. Kirk Lacob, Warriors Assistant Director of Operations, recently told me that esports was "absolutely becoming more mature".

Donohue describes the advantages of buy 2k22 mt a league run from the NBA office in regards to recruiting partners. "The benefit of being the NBA 2K brand is that we have fantastic connections with a number of these partners, and so we can kind of aid them in their efforts to help them navigate eSports and assist them with understanding how to make use of eSports as a powerful way to build their brand."